Replace Sales Ops Busywork with AI
A sales ops hire runs $65K–$95K a year, and most of the role is typing things into a CRM and chasing people who haven’t answered. Our AI sales ops employee does that for $3,000 down and $697 a month — about $53K a year less — and it responds to every new lead in under a minute, at 9 p.m., on a Sunday. Test the reflexes yourself: call (704) 741-3141 and see how fast Ava picks up.
What it actually does
Start with the one that pays for everything else: speed-to-lead. Industry studies keep finding the same thing — leads contacted within 5 minutes convert dramatically better than leads contacted after 30. Your competitors respond in hours, or Monday. A modeled Thursday night: a form comes in at 9:14 p.m., and by 9:15 the lead has a text acknowledging them by name and offering times. When your salesperson wakes up, the lead is warm, logged, and scheduled — instead of already talking to whoever answered first.
Then the follow-up nobody does: quotes. You send a $4,000 estimate, hear nothing, follow up once, feel pushy, stop. The AI follows up on every open quote — day 2, day 5, day 10, in your voice — until it gets a yes, a no, or an unsubscribe. “No response” stops being an outcome.
Underneath, it keeps the pipeline honest: every call and email logged, stages updated on real activity instead of memory, stale deals flagged, and win/loss reasons recorded — so in six months you know why you lose deals instead of having a theory about it.
The math
$65K–$95K in salary is $91K–$149K loaded at the standard 1.40–1.57× — for work that is, structurally, fast typing and disciplined nagging. The AI costs $11,364 in year one ($3,000 placement, $697/mo): roughly $53K a year saved against even the low end. The employee cost calculator will give you your exact spread.
But the cost side is the boring half. If instant response and complete quote follow-up move your close rate even modestly, the revenue effect dwarfs the savings — a business quoting $1M a year needs very little lift to make $697 a month look silly. We’re not going to fabricate a percentage for you; any projection we build in your audit is labeled modeled, because that’s the policy and it’s non-negotiable.
When it hands off to a human
The AI opens doors; humans walk through them. A hot lead who wants to talk price gets routed to your closer immediately — by text, call transfer, or calendar, per your rules. A quote recipient who replies with objections or a negotiation gets a human, with the whole thread attached. Angry or sensitive contacts skip the automation entirely. You write these rules at setup and can tighten them any week.
Every conversation is recorded and owned by you — your pipeline data never becomes our asset. If you want to know how many of last month’s leads went cold from slow response alone, book the free 20-minute audit and Dominick will pull that thread with you.
Questions Owners Actually Ask
Which CRMs does it work with?
HubSpot, Pipedrive, Salesforce, and the CRMs inside Jobber, ServiceTitan, and Housecall Pro. No CRM at all? Also fine — we set up a lightweight one as part of the install.
Will leads know they’re texting an AI?
It identifies itself honestly when asked — no fake names, per our honesty policy. In practice, leads mostly care that someone competent answered in one minute instead of one day.
What if it mishandles a lead?
Escalation rules keep high-stakes conversations with humans, and everything is logged for review. If response quality ever slips, the Replace-or-Retrain Guarantee covers it: retrained or replaced, free.
How long before it’s answering leads?
14 days. We map your lead sources and quote process in week one, build and test in week two, then go live — speed-to-lead is usually the first thing switched on.
Do I need to replace my current salesperson?
No — this makes them better. The AI does response, follow-up, and CRM hygiene; your humans do the talking and closing. And it’s month-to-month: one email cancels, data goes with you.