Replace Your Marketing Person with AI
A marketing coordinator costs $42K–$58K a year and, in most service businesses, spends it doing things that should simply happen automatically. Our AI marketing employee does those things — every job, every time — for $2,500 down and $597 a month, about $32K a year less. Skeptical that AI can sound human to your customers? Call (704) 741-3141 and see if you can tell Ava is one.
What it actually does
Marketing for a service business isn’t clever — it’s consistent. And consistency is where humans fail and software doesn’t. A modeled day: a crew closes out a job at 2 p.m. By 2:15 the customer has a review request with a direct link. Job photos become a social post, drafted and queued. Three months later, that same customer gets a check-in that reads like you wrote it, because it was built from how you actually talk.
The AI runs email and SMS campaigns to your past-customer list — the cheapest revenue you will ever generate and the asset most owners let rot. It works referral follow-ups instead of hoping happy customers think of you unprompted. And it reactivates missed leads: the people who called, got quoted, and vanished. Humans find that follow-up awkward after the second attempt. The AI does not experience awkwardness.
Now the honest limit, stated plainly: the strategy is not invented by a robot. It comes from proven service-business playbooks, tuned to your trade and market, and reviewed quarterly with Dominick. The AI is flawless execution of a plan a human helped set — not a creative director. Anyone selling you AI-generated brand strategy is selling you word salad.
The math
A $42K–$58K marketing hire really costs $59K–$91K loaded (1.40–1.57× salary — taxes, benefits, tools, management time). And a junior hire at that price is learning on your dime, then leaving with the education. The employee cost calculator will show you your real number in about a minute.
The AI runs $9,664 in year one ($2,500 placement, $597/mo) — roughly $32K a year saved against a mid-range hire. More to the point: the review requests, follow-ups, and reactivations happen at 100% coverage, not whenever someone gets around to it. We don’t promise revenue lifts with fabricated percentages; anything we project for you is labeled modeled.
When it hands off to a human
Escalation rules are yours to write. A negative review triggers an alert to you before any response goes out — you decide whether the AI drafts the reply or you take it personally. A reactivated lead who’s ready to buy gets routed to a human closer, warm. Anything brand-sensitive — a complaint thread, a touchy customer, a post about a job that went sideways — waits for human eyes.
Your customer list, message history, and content all belong to you and export cleanly if you ever leave. Want a straight answer on whether your list is big enough for this to pay off? Book the free 20-minute audit — Dominick will tell you either way.
Questions Owners Actually Ask
What tools does it plug into?
Google Business Profile for reviews, Facebook and Instagram for posts, your CRM or job software (Jobber, Housecall Pro, ServiceTitan) for triggers, and standard email/SMS delivery. We confirm your exact stack during the audit.
What if it posts something off-brand or wrong?
You set the approval level — from ‘human approves everything’ to ‘auto-send routine items, flag the rest.’ Sensitive items always wait for you. And if quality slips, the Replace-or-Retrain Guarantee means we fix or replace it at no cost.
How long until campaigns are actually running?
14 days to live. We build your playbook, load your customer list, set your voice and approval rules, and launch — reviews and follow-ups typically fire in week one after go-live.
Should I fire my current marketing person?
Usually not — most clients never had one. This fills the seat you couldn’t justify, or lets the owner stop being the marketing department at 10 p.m. If you do have someone, they graduate to strategy and the AI does the grind.
Who owns my customer list and content?
You, entirely — list, messages, posts, data. And you can cancel any month with one email; nothing is held hostage.